Hot Topic Report: SMB Hosting Update

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The SMB hosting sector continues to have a number of moving parts. The market is top-heavy and highly consolidated in mature markets but a global land grab is underway as the rest of the market – outside the US and Europe – still remains a tantalizing, though highly complex opportunity. M&A has been a consolidating force, while also raising the bar on innovation and technology. Pureplay hosters have done well and prevailed in this market, but a new breed – the site builders – have taken a different model and approach and tapped into the upside that it still out there in the addressable market. This report looks at some of the most noteworthy directional trends in the SMB hosting space, while assessing its competitive landscape and future directions. This is a sector in transition with the rising levels of innovation threatening to accelerate things further and potentially creating a new group of winners at the top.


– Directional Trends

– Enabling Business Value is key now

– GoDaddy revenue mix

– ARPU in SMB Hosting Space

– Sector still all about Value-Add

– Building on top of Massive-Scale

– Artificial Intelligence

– AI changing Site Builders

– AI changing E-Commerce

– AI, Data and Sample Size

– M&A Overview: SMB

– SaaS Platforms in M&A

– More M&A possible at top of market

– Competitive Landscape Directions

– Public Clouds going traditional

– New Models Changing Landscape

– Pure Plays Prevailing

– The Next Wave

– AWS moving to SMB world